Senior Marketing Manager

Permanent employee, Full-time · USA - Austin

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Diesen Helden (m/w/d) suchen Wir:
Gamigo US is seeking a Senior Marketing Manager that uses data driven insights to build our marketing pipeline. With a solid understanding of the organization’s vision, strategy, and business operations. The Marketing Manager is responsible for overseeing performance marketing, user acquisition, brand recognition, and campaigns. They will collaborate with the local and international teams to develop and manage our media channel strategies, digital advertising, social media outreach, live brand positioning, relationship with external agencies, and marketing asset creation.
Deine Quests
  • Implement and manage performance marketing campaigns, affiliate tracking, and conduct related business operation
  • Build business plans, pricing, positioning & messaging, and go-to-market plans
  • Aggregate and action findings about product positioning in the market while defining and targeting opportunities
  • Collaborate with cross-functional teams, locally and internationally, to align product marketing strategy with other areas and execution
  • Analyze player data to make recommendations and pivots to marketing strategy as needed
  • Conceive new forward-thinking, grass roots, or crowd funded campaigns appropriate per title
  • Implement SEO and monitor organic traffic
  • Lead post campaigns retro analysis to understand ROI, campaign data tracking and success metrics
  • Manage prioritization and trade-offs among customer experience, performance and operational support load
Deine Ausrüstung
  • 5+ years Marketing experience in PC and console gaming
  • Bachelor’s degree in Marketing or related field
  • Previous exposure to complex analysis techniques
  • Experience in PR, media relations, and corporate communications
  • Experience working with agency partners (Steam)
  • Familiar with marketing and business intelligence tools
  • Knowledge implementing creative marketing campaigns and promotions, both online and offline
  • Strong time management skills with the ability to multitask requirements and feedback gathering across disciplines, access risk, define priorities, and resolve problems while meeting deadlines
  • Excellent critical and analytical skills
  • Exceptional written, verbal, and presentation skills
  • Familiar with modern gaming performance metrics analysis
Preferences
  • Experience with international marketing strategies
  • Familiar with international marketing culture and landscape, specifically targeting Latin America and Oceanic regions
  • Previous MMO and free-to-play gaming experience
  • Passion for MMOs
Über uns
Die gamigo group ist einer der führenden Publisher von Online-Spielen in Europa und Nordamerika und konzentriert sich auf die Veröffentlichung, den Betrieb und Support von Online- und Mobil-Spielen.
   
Mit über 300  Mitarbeitern in Deutschland, Polen, Süd-Korea und USA ist gamigo eines der wichtigsten Unternehmen in der Spielebranche.
   
Die gamigo group verfügt derzeit über ein Portfolio, von über 25 Massively Multiplayer Online Games und mehr als 5.000 Casual Games. Die Spieleauswahl umfasst Ego-Shooter, Fantasy-RPGs, Aufbaustrategiespiele, Mobile- und Casual-Games.

Seit der  Gründung des Unternehmens im Jahr 2000 wurde dieses vielfältige Portfolio durch  Firmenzukäufe, den Erwerb von Spielelizenzen sowie weltweite Publishing-Rechte  aufgebaut.
   
Zur gamigo group gehören gamigo AG, gamigo Publishing GmbH, Aeria Games GmbH, gamigo Portals GmbH, gamigo US Inc., gamigo Inc. und Kings Isle Entertainment Inc.
     
The Hero (m/f/d) we are looking for:
Gamigo US is seeking a Senior Marketing Manager that uses data driven insights to build our marketing pipeline. With a solid understanding of the organization’s vision, strategy, and business operations. The Marketing Manager is responsible for overseeing performance marketing, user acquisition, brand recognition, and campaigns. They will collaborate with the local and international teams to develop and manage our media channel strategies, digital advertising, social media outreach, live brand positioning, relationship with external agencies, and marketing asset creation.
Your Quests
  • Implement and manage performance marketing campaigns, affiliate tracking, and conduct related business operation
  • Build business plans, pricing, positioning & messaging, and go-to-market plans
  • Aggregate and action findings about product positioning in the market while defining and targeting opportunities
  • Collaborate with cross-functional teams, locally and internationally, to align product marketing strategy with other areas and execution
  • Analyze player data to make recommendations and pivots to marketing strategy as needed
  • Conceive new forward-thinking, grass roots, or crowd funded campaigns appropriate per title
  • Implement SEO and monitor organic traffic
  • Lead post campaigns retro analysis to understand ROI, campaign data tracking and success metrics
  • Manage prioritization and trade-offs among customer experience, performance and operational support load
Your Gear
  • 5+ years Marketing experience in PC and console gaming
  • Bachelor’s degree in Marketing or related field
  • Previous exposure to complex analysis techniques
  • Experience in PR, media relations, and corporate communications
  • Experience working with agency partners (Steam)
  • Familiar with marketing and business intelligence tools
  • Knowledge implementing creative marketing campaigns and promotions, both online and offline
  • Strong time management skills with the ability to multitask requirements and feedback gathering across disciplines, access risk, define priorities, and resolve problems while meeting deadlines
  • Excellent critical and analytical skills
  • Exceptional written, verbal, and presentation skills
  • Familiar with modern gaming performance metrics analysis
Preferences
  • Experience with international marketing strategies
  • Familiar with international marketing culture and landscape, specifically targeting Latin America and Oceanic regions
  • Previous MMO and free-to-play gaming experience
  • Passion for MMOs
About us
The gamigo group is one of the leading publishers of  online games in Europe and North America and focuses on publishing, operating  and support of online and mobile games.
 
Counting over 300 employees in Germany, Poland, South Korea and USA, gamigo is one of the most important players in the gaming industry.
   
The gamigo group currently has a portfolio consisting of over 25 massively multiplayer online games and more than 5.000 casual games. The game selection includes first-person shooters, fantasy RPGs, building-strategy games, mobile- and casual-games.
   
Since the company’s founding in 2000, this diverse portfolio  has been build-up through company acquisitions, purchasing of game licenses as  well as worldwide publishing rights.
   
Part of the gamigo group are gamigo AG, gamigo Publishing GmbH, Aeria Games GmbH, gamigo Portals GmbH, gamigo US Inc., gamigo Inc. and Kings Isle Entertainment Inc.
Your application
Thank you for considering a career at gamigo-ag. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@gamigo.com.

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